We’re more than just a team — we’re your creative partners and brand storytellers. Each of us brings a unique blend of experience, a sharp eye for detail, and a relentless passion for helping brands stand out. Our mission is to transform your vision into a narrative that resonates, inspires, and endures.
From social media strategy to striking visual identities, we navigate the dynamic world of branding with creativity, sophistication, and precision. Our approach is tailored and thoughtful, combining cutting-edge digital strategies with timeless design principles to give your brand a distinct edge.
Whether we’re curating your online presence, designing packaging that captivates, or building a brand identity that leaves a lasting impression, we are committed to delivering excellence with style and intention.
Our story
Our story began in the heart of Mumbai—a city bursting with energy, innovation, and unmatched talent. Founder Samara Madhvani, of Indian origin, saw an opportunity to redefine the game. International brands were eager to tap into India’s creative brilliance but didn’t know how, while Indian brands craved a global perspective that still celebrated their roots.
Enter Studio SM. We’re the bridge connecting international ambition with India’s powerhouse talent. We craft bold, dynamic strategies that harness the best of both worlds—bringing global brands into India’s vibrant market and giving Indian brands the edge to shine on the world stage.
Team / our force
Samara
Founder
Samara Madhvani is a global marketing strategist whose career has been shaped by living on four continents and a strong foundation from Duke University. With experience at leading advertising agencies and renowned publications, she has developed a deep understanding of brand communication, digital storytelling, and audience engagement. This global perspective allows her to approach every project with cultural awareness, creativity, and strategic precision.
Samara is dedicated to collaborating closely with her team on all aspects of a project, from content development and campaign strategy to creative direction and execution. Her hands-on approach ensures clients receive one-on-one attention and benefit directly from her expertise and insights. She thrives on helping businesses and entrepreneurs craft social media strategies that are both impactful and authentic, tailored to resonate with their unique audiences. Her commitment to innovation, attention to detail, and personalized service ensure that every client partnership is as dynamic and results-driven as the brands she helps build.
Raveena
Designer
Raveena is a dynamic and highly skilled graphic designer and art director with a master’s degree in graphic design from London Middlesex University. Since 2015, she has built a versatile portfolio spanning retail, tech, and fashion, collaborating with numerous brands to create designs that not only communicate their vision but also leave a lasting impact. Known for her ability to connect with diverse audiences, Raveena excels at transforming ideas into visually compelling work across print and digital media, from logo design and marketing collateral to standout ad campaigns and packaging. Her expertise in color, typography, and composition, combined with meticulous attention to detail, ensures that her designs are both aesthetically engaging and strategically effective. Currently advancing her skills through continued study, she stays ahead of industry trends and incorporates fresh, innovative techniques into her work. Raveena’s dedication, creativity, and deep understanding of design principles make her an invaluable asset for any project she undertakes.
Murtuza
IT Consultant
Murtuza is a skilled website developer with a passion for creating dynamic, user-friendly websites that bring brands to life. With experience spanning a wide range of industries, he understands how to tailor digital experiences that resonate with each brand’s unique identity and audience. From sleek, minimalist designs to feature-rich platforms, He combines technical expertise with a keen eye for design to build websites that are both visually appealing and highly functional. His commitment to delivering seamless, responsive, and engaging web solutions makes him the go-to partner for brands looking to establish a powerful online presence.
Hasina
Copy Writer
Having launched her career at just 17 as a digital writer for MTV India, Hasina has spent over a decade honing her voice and refining her perspective across a diverse array of influential platforms. Her work has graced the pages of Allure, Vogue Arabia, Vogue India, and ELLE India, where she has explored the intersections of beauty, fashion, and contemporary culture with depth and nuance. Known for her ability to distill trends, analyze cultural shifts, and spotlight diverse voices, she has established herself as a sharp observer of the ever-evolving media landscape.
Akshada
Photographer
Akshada is a passionate photographer with a sharp eye for capturing the beauty of food, products, and interiors. Her skills go beyond the camera — she excels at styling scenes to highlight every detail and bring out the best in each shot. With expertise in editing, she ensures her final images are polished, vibrant, and visually impactful. Her deep knowledge of the tricks of the trade allows her to craft photos that feel both authentic and refined. Akshada’s dedication to her craft and intuitive sense of aesthetics make her a valuable creative force behind the lens.
Ashish
Videographer
Ashish is a creative videographer with a talent for bringing stories to life through engaging visuals. He approaches each project with a focus on detail, movement, and composition, creating videos that captivate and inspire. Whether he’s filming food, products, or interiors, Ashish’s work highlights their unique qualities in a way that feels both professional and compelling. His passion for visual storytelling and commitment to quality make him an essential partner for any brand looking to make a lasting impression.
Sania
Social Media Manager
Sania is an expert in running high-impact ads and editing captivating reels that drive engagement and conversions. With a sharp eye for social media trends and a deep understanding of platform algorithms, she crafts campaigns that resonate with audiences and deliver results. Her experience spans across a wide range of industries, and she has successfully managed social media campaigns that boost brand awareness and sales. Sania’s ability to adapt to the ever-changing social media landscape, her keen attention to detail, and her hands-on experience make her a valuable asset to any brand looking to enhance its digital presence.
Unnati
Performance Marketing
Unnati is a seasoned digital marketer with over six years of experience in the industry. She has worked with global teams and clients, specializing in strategic planning, execution, and analysis of performance-driven campaigns. Her expertise spans across new customer acquisition, customer retention, and maximizing customer lifetime value through paid media channels such as Facebook, Instagram, Google, YouTube, Amazon, LinkedIn, Apple, and Microsoft. With a strong foundation in performance marketing, Unnati leverages data-driven insights from tools such as Google Analytics, Meta, Pi, Skai, and Helium to implement an omnichannel approach that enhances overall campaign performance. Her client-centric mindset ensures a balance between business growth and stakeholder success. Recognized for her analytical acumen, Unnati has a proven track record of scaling revenues from seven to eight figures, boosting ROAS from 0.2x to 3x and up to 20x, and generating over 100,000+ conversions and leads within short timeframes. Her ability to merge strategy with execution makes her a valuable asset in the digital marketing space.
