Organ donation is a life-saving act, yet misconceptions and taboos often prevent people from registering as donors. Shatayu, a leading organ donation NGO, needed a social media strategy that would not only educate but also spark meaningful conversations around a sensitive and often uncomfortable topic. Our approach focused on breaking myths, addressing concerns, and making the conversation around organ donation more accessible and engaging.

Through impactful storytelling, clear and concise infographics, and thought-provoking content, we transformed their digital presence into a trusted source of information. By tackling misconceptions head-on and encouraging open dialogue, we helped shift perceptions and inspire action. The result? Increased awareness, meaningful engagement, and a growing community of informed advocates ready to make a difference.